The #SecureOurSocials campaign called on Facebook and Instagram to do more to make their social media platforms safe for LGBTQ+ users. The paid and email marketing campaign goals included creating awareness and encouraging action from those at risk of harm, general social media users, and tech employees. I managed email strategy and design as well as the production of paid media assets, adapted from the overall campaign design.

• 6 countries with ads in English and Arabic

• 45M+ paid impressions

• 15k+ email marketing clicks to the website

• 10k+ advocacy actions taken