The COP28 campaign aimed to increase engagement with climate-related human rights reports. Coinciding with the summit, we boosted HRW posts to key audiences onsite and to activists around the world. I coordinated the production of assets to run on new platforms, YouTube and LinkedIn Arabic, as well as worked with graphic designers to develop a look and feel for the campaign—tying together all HRW research with a common theme that was used for paid media, email, and organic content.

• 5 countries with ads in English and Arabic

• 7.5M+ impressions

• 250k+ paid video views

• 18k+ paid clicks to the website