The Harry Bertoia campaign launched and promoted the retrospective of the artist at the Nasher Sculpture Center. For owned media, I led the art direction for the exhibition’s brand, which was carried throughout all digital and print materials including the brochure, videos, and promotional signage. For paid media, the design focused on muted 60’s colors and midcentury design that was inspired by the artist’s work. I led the creative direction and production of all collateral while strategizing and placing all paid media for the campaign.